LIFE INSTYLE 2013 COLLABORATES WITH COOL EDIES TO LAUNCH STYLE LAB.
At the top of the annual design calendar is the Life Instyle trade event (21 -24 Feb), this year teaming up with co-founders of reputable styling house, Cool Edies’, to launch Style Lab. This new and unique interactive concept will be unveiled during the first event held at Sydney’s Royal Hall of Industries and Hordern Pavilion and is set to explore the world of art and design to introduce an interactive and visually remarkable experience to the program. ‘The importance of creativity and style has always been at the hearts of our events,’ says Exhibition Manager, Amelia Coote-Harris.’
Style Lab is set to explore the elements of creativity and style through a series of changing scenes designed and created each morning of the event by Cool Edies. Visitors will witness the creation of a real life photographic set, using exhibitor products and industry trends to develop and execute concepts on the spot to be admired by visitors until the next morning.
‘The new Style Lab concept allows us to draw visitors into the studio, just as if we are working on a real life shoot- except with a vibrant, live element mixed in,’ says Cool Edies. Such artistic explorations will be inspired by international trends, crazy concepts and will set to push creative boundaries. ‘ You can expect to see us testing things out,..pushing limits,..and you can expect us to be listening to great music!,’ says Cool Edies.
Recognized as a MUST attend event for the style community, the collaboration between Life Instyle and Cool Edies has been a radical collaboration which pushes contemporary art and design. The exhibition provides a stylish setting as it ‘the main player in the interiors exhibition realm. Every designer / stylist / magazine editor we know visits life instyle each year.’ says Cool Edies
The annual acclaimed trade event is held over four days and boasts an outstanding line-up of 300 industry leading exhibitors who have been carefully selected to represent premium, bespoke and design led products within a beautiful shopping environment. It is an absolute delight to wander through the exhibition and chat to so many of Australia's extremely talented homegrown designers. The launch of Style Edies is going to be fabulous too. I'll see you there!
WHAT: Style Lab showcased at Life Instyle 2013
WHEN: 21 - 24 February, 2013
WHERE: Royal Hall of Industries & Hordern Pavilion, Moore Park